brands

Why Facebook Brand Pages Suck (And Will Continue To Do So)

The analyst firm I used to work for has a Web Site Review methodology that is grounded in — or centered on, or revolves around — a central concept: How well does a site help its users accomplish their goals?

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Nine Criteria of Breakthrough Brand Experiences

What makes a store more than a store?  What makes a breakthrough brand experience at retail?

These are questions that companies with brick and mortar assets wrestle with as they continue to lose share to online competitors or to those with mobile capabilities (smart phone-enabled mobile commerce as well as IRL roving mobile units and other non-traditional formats).

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The Semantics of Branding

I may be dim, but have you ever thought about how people talk about brands? The brand stands for something. The brand does this or that. The brand value is whatever. The brand has a conversation with people. The brand tells stories.

Guess what? There’s no such thing as “the brand.” It has no consciousness or personality. It can’t do things. It simply isn’t.

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Branding: Avoiding Bad Neighborhoods

Are you placing your brand in a “bad neighborhood?” The other day, I was contacted by a BBC reporter, Daniel Nasaw, working on a story about highway naming. At first I thought he had contacted the wrong person, but it turned out there was logic behind his query. The core question, sparked by a move by Virginia to allow corporate sponsorship of highways and bridges, was whether a brand should associate itself with a potentially unpleasant experience

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best brands and companies lists

Have you ever wondered how closely a company’s brand value and revenue are correlated? Or perhaps how well a company ranks as a place to work and how it ranks on innovation are correlated?  

 

I compiled data from the following “best” lists*:

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Our Brains Like Southwest Airlines, Google, & Dove

Neuromarketing firm Buyology is out with their updated list of most desirable brands in the U.S. The list has some expected names and a few surprises:

 

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Marmite vs Oxo: A Tale of Two Brands

Why do some brands make it into your basket while others stay on the shelf? What makes us want to buy one and not the other? Is it solely their inherent quality or is there something else at stake? A branding expert would say that this is no accident: it’s the emotional tug of a successful brand at work.

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Brands to Watch in 2012

2012, according to the Chinese calendar, is the Year of the Dragon. In Chinese tradition, each year is dedicated to a specific animal and predictions for 2012 are for a dragon-like year of excitement, unpredictability, exhilaration, and intensity.

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The Branded Mind by Erik du Plessis

Book Review – The Branded Mind: What Neuroscience Really Tells Us about the Puzzle of the Brain and the Brand by Erik du Plessis.

If you are tired of pop psychology and fluffy neuro-books, then The Branded Mind by Erik du Plessis is for you. This is a book with voluminous research and serious thinking about how brands embed themselves in our brains.

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Siri vs Speaktoit: A Perspective on Modern Brand Names

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