brands

'Japanese innovation' that's actually from Finland, Korea or America

by: Dominic Basulto

Apparently, young Americans have little or no idea of where the best innovation in the world is taking place. When in doubt, they simply assume innovative high-tech products come from Japan or the U.S.

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Blogs Are Free Samples of Your Brand

by: David Armano

The headline of this post is borrowed from my good friend Mike Wagner who I felt captured the significance of the business blogging event also known as SOBCon 07.  Here's the presentation I gave which can be downloaded from Slideshare.

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Brand Traffic in Second Life

by: Alain Thys (via Business & Games)

Not so long ago, Ilya featured an awareness study on brands in Second Life. But as the last time I checked Second Life was still supposed to be about conversations and communities, the real proof for brands lies in "how long do people actually hang out in your wonderful virtual building".  

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Study: Low Awareness of Brands in Second Life

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List of Brands in Second Life

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Don't Forget to Love Your Own Company's Brands

by: John Caddell

I had a web hit from someone at Microsoft today, and what I thought was funny was that the searcher used Google.com. That reminded me of a story.

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Second Life Shorts, Set 3

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Study: Second Lifers Unhappy with Brands

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The Innovation Ecosystem blog analyzes Brand Evolution

by: Dominic Basulto

With much of the mainstream business media focusing on rapid, revolutionary change, it's always a treat to discover bloggers and consultants who adopt more of an evolutionary view of business innovation.

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Prediction 1: Authenticity is the Key

by: David Polinchock

Companies not acting in an authentic and honest way will be subject to the wrath of the newfound consumer voice.

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