brands

Culture Versus Influence

by: John Winsor

As many others in marketing, I've been intrigued by Clive Thompson's article about Duncan Watt's entitled, "Is the Tipping Point Toast,"  which appeared in Issue 122 of Fast Company.

Grant McCracken does a great job of outlining the substance of the article.

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A New Approach to House Brands

by: John Winsor

When you think of house brands at most supermarkets you tend to think of low cost, low quality and only available at the store which owns the brand. Safeway is taking a decidedly different approach with O Organics and Eating Well.

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Battle of the Brands

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ROI 101 & Stickiness of Second Life?

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Will It Scale?

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ROI Math for Brands on Twitter

by: Ilya Vedrashko

Tweetwasters, a new Twitter-based toy,  calculates the total amount time you spent twittering by multiplying all your tweets by 30 seconds (a conservative estimate, in my opinion, since you probably spend more time reading than typing).

I thought it would be interesting to check a few of the brands I follow (the links are to the corresponding tweetwaster pages):

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Futurelab 1000 Days: Futurelab Romania 75

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Brand on the Run

by: Jonathan Salem Baskin

The second song from the Branding Only Works On Cattle soundtrack is ready for your listening pleasure:

Download Brand on the Run

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Do You Know the Difference Between White Eggs, Brown Eggs or Painted Eggs? Or Can You Tell the Difference Between Quarter Pounder and Big Mac?

by: Idris Mootee

Are we heading towards where all products are pretty much the same or all products will have some minimum level of differentiation to survive? Name me some products that doesn’t matter what the price or the brand is, the products are still the same? Water? Tomato puree? Sugar? Milk? Or eggs?

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The Superbrands Discount

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