branding

Super Bowl Redux, Redux Pt.2

by: Jonathan Salem Baskin

Fart jokes. Bad puns. Scantily clad models. 

That's what the commercials on Super Bowl Sunday will give us next month. Created to appear but once in the light of TV, the spots will endeavor to out-dare one another in a virtual arms-race of foolishness, ribaldry, and expense.

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Branded Waiting

by: Jonathan Salem Baskin

After all of the zillions in hours and money spent on making the world's corporations customer-centric, there's one brand experience that most companies seem dedicated to delivering: making consumers wait.

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And on the Tail: 'Airline'

by: Jonathan Salem Baskin

The latest mergers rumored in the airline industry are proof that brands in air travel have become irrelevant, only to be replaced by blank, white tails on which the word "airline" will appear.

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The Cartoon Wears Prada

by: Jonathan Salem Baskin

Fashion house Prada is breaking new ground with multi-media creative content.

Its latest effort is a CGI short called "Trembled Blossom," in which a neutered cartoon  character strolls through an antiseptic forest to acquire a gender (high heels and a dress) and a handbag (a cloven character transforms a fish to make it).

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Miracles in the Automotive World

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Proof that PR Works

by: Jonathan Salem Baskin

Congrats to the PR person who pitched the story I read in today's paper, entitled “Rebranding Can Refresh Tired Corporate Image.”

The litany of ill-defined, esoteric, and incomplete terms served-up in the first two paragraphs was enough to make my head spin:

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Tough Crowd

by: Jonathan Salem Baskin

I've become a regular reader of Brandweek's peer reviews of ad campaigns.

Talk about a tough crowd. They hate pretty much everything they write about.

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Trucks and Gorillas

by: Jonathan Salem Baskin

Cadbury Dairy Milk has released its latest piece of entertainment, this time featuring airport vehicles racing down a runway to the strains of Queen's "Don't Stop Me Now."

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This Bud's for Sumer

by: Jonathan Salem Baskin

So it turns out that Mesopotamian hooch was the first brand.

It was 5,000 years ago, according to archaeologist David Wengrow, when the disparate villages of Sumer began to grow and trade with one another, that stoppers in wine bottles appeared to identify products by type and source.

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Never Having to Say You're Sorry

by: Jonathan Salem Baskin

(note: this is part 1 in this week's 5-part series on the brandification of our lives. In the spirit of full disclosure, I am a political Independent).

The Republican Party is going to try to "rebrand" itself this year.

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