branding strategies

I Only Play One on TV

by: Jonathan Salem Baskin

Thanks to a US Congress focused on the major issues of our day, such as steroid use in pro baseball, Dr. Robert Jarvik can no longer shill for cholesterol drug Lipitor.

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This Bud's for Sumer

by: Jonathan Salem Baskin

So it turns out that Mesopotamian hooch was the first brand.

It was 5,000 years ago, according to archaeologist David Wengrow, when the disparate villages of Sumer began to grow and trade with one another, that stoppers in wine bottles appeared to identify products by type and source.

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Advertising's Worst Nightmare

by: Jonathan Salem Baskin

InBev's possible purchase of Anheuser-Busch must be keeping lots of advertising people up at night.

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Does Your Marketing Smell?

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How-To's of Branding

by: Jennifer Rice

Jim Berkowitz of CRM Mastery asked the following questions about branding in a recent post entitled Brand Messages: Fact or Fiction?:

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