branded entertainment

Entertainment Is Not Branding

by: Jonathan Salem Baskin

The mediasphere has exploded with content, splattering screens of every shape and size, and inspiring pretty much everyone with a computer to contribute their own unique whatever to the mix.

I talk about this disaster for traditional branding in my new book, Branding Only Works on Cattle.

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Product Placement and Advertising in Books -- Creative Brief

by: Ilya Vedrashko

Russian agency Fabula (rus) makes money by negotiating product mentions in bestselling fiction books.

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The Facts & Figures of Brands & Games

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The Mixed Reality Perfect Storm

by: Gary Hayes

“Mixed Reality is the merging of real world and virtual worlds to produce new environments where physical and digital objects can co-exist and interact in real-time.” Wikipedia

Mixed Reality Storm 01 - orig photo by Andrew P Brooks

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The Brand Owners Guide to Joining the Metaverse

by: Gary Hayes

or thirteen non-exhaustive tips for organisations considering becoming stars in the new web 3.0 revolution…


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Phase Two - TV & Design Brands and Virtual Worlds

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TV Formats in Shared Spaces, Virtual 'Big Brother'

by: Gary Hayes

Been hit by a server hacker in London today so would have blogged about this earlier this morning!

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Do Branded Online Communities Fail?

by: Matt Rhodes

Today a lot of people are talking and writing about a new report from Deloitte looking at online communities, the 2008 Tribalization of Business Survey. The report is based on interviews with 100 firms that are sponsoring branded online communities, looks at what they are doing and what benefits they are reaping.

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Some Random Thoughts on Tactics

by: David Polinchock

I know, I've been quiet lately. Part of it is travel, part of it is work and part of it is probably ADD setting in and just losing interest in blogging. It's been almost 4 years, so it's not surprising that I'm losing some steam.

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How to Homebrew Wii Games: 73 Tips, Tutorials and Resources

by: Amy S. Quinn (guest blogger)

Certainly you've heard that fully integrated Wii homebrews
are in the near future, but did you know that developers are already
homebrewing for the Wii? Through the Internet Channel, you can play
Flash and Javascript games, and yes, even make your own. So if you've
spent all your money on a bidding war to get the Wii and you're out of
cash for games, follow this guide to some of the best Wii homebrew
resources out there.


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