brand recognition

Great Placement?

by: Jonathan Salem Baskin

I know many communicators will claim that there's no such thing as bad publicity, but check out the logo on the medic's sweatshirt. 

Context matters, doesn't it?

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Lindsay Lohan Reveals Her Brand

by: Jonathan Salem Baskin

News of recently-teenaged actress Lindsay Lohan's impersonation of still-deceased actress Marilyn Monroe via a nude photo spread in New York magazine says a lot about how brands can devolve.

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I Only Play One on TV

by: Jonathan Salem Baskin

Thanks to a US Congress focused on the major issues of our day, such as steroid use in pro baseball, Dr. Robert Jarvik can no longer shill for cholesterol drug Lipitor.

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When Slogans Are Haiku

by: Jonathan Salem Baskin

Can you name a current slogan that adds any value to a brand?

I know the dare is a bit contentious. Here are my ground rules:

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Entertainment Is Not Branding

by: Jonathan Salem Baskin

The mediasphere has exploded with content, splattering screens of every shape and size, and inspiring pretty much everyone with a computer to contribute their own unique whatever to the mix.

I talk about this disaster for traditional branding in my new book, Branding Only Works on Cattle.

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