by: David Armano
Bruce Tempkin of Forrester and the Customer Experience Matters blog has gift-wrapped a nice little stocking stuffer in the form of "Customer Experience Resolutions". They are:
by: Jennifer Rice
Five words or less. Use consumer language, not "clientese." Follow the 4D rule. These are a few of my guidelines for writing positioning statements that are compelling and executable.
Jim Berkowitz of CRM Mastery asked the following questions about branding in a recent post entitled Brand Messages: Fact or Fiction?:
Thanks to Paul at BrandAutopsy for the following comment to my post on the role of marketing:
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