brand promise

reportonbusiness.com: Build Your Brand - but Don't Forget to Deliver an Experience

by: David Polinchock

While readers of this blog will know that the ideas in this article are at the core of why the Brand Experience Lab exists, but it's always good to see other people thinking the same way. Especially when the author is with the Boston Consulting Group and yo know that this is coming from a business POV. I have excerpts here, but click on the link for the full article.

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The Law of Association

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Advanced Branding Class Week Five - Developing a Brand Vision

by: Idris Mootee

Welcome to
week five of our Advanced Brand Strategy Masterclass. We are now getting into
the nuts and bolts of how to develop a brand strategy. I have divided that into
two parts. And here's part one.

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All I Want for X-MAS is a Better X-perience

by: David Armano

Bruce Tempkin of Forrester and the Customer Experience Matters blog has gift-wrapped a nice little stocking stuffer in the form of "Customer Experience Resolutions".  They are:

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Succinct Positioning

by: Jennifer Rice

Five words or less. Use consumer language, not "clientese." Follow the 4D rule. These are a few of my guidelines for writing positioning statements that are compelling and executable.

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How-To's of Branding

by: Jennifer Rice

Jim Berkowitz of CRM Mastery asked the following questions about branding in a recent post entitled Brand Messages: Fact or Fiction?:

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Marketing Role, Part 3

by: Jennifer Rice

Thanks to Paul at BrandAutopsy for the following comment to my post on the role of marketing:

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