brand promise

All I Want for X-MAS is a Better X-perience

by: David Armano

Bruce Tempkin of Forrester and the Customer Experience Matters blog has gift-wrapped a nice little stocking stuffer in the form of "Customer Experience Resolutions".  They are:

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Succinct Positioning

by: Jennifer Rice

Five words or less. Use consumer language, not "clientese." Follow the 4D rule. These are a few of my guidelines for writing positioning statements that are compelling and executable.

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How-To's of Branding

by: Jennifer Rice

Jim Berkowitz of CRM Mastery asked the following questions about branding in a recent post entitled Brand Messages: Fact or Fiction?:

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Marketing Role, Part 3

by: Jennifer Rice

Thanks to Paul at BrandAutopsy for the following comment to my post on the role of marketing:

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