brand perception

The Secret Behind the James Bond Brand

With last week’s premier of the latest James Bond film, Skyfall, I’m reminded of the brand extension lessons that can be derived from the successful Bond movie franchise.  I’ve found couple observations about the evolution and extend-ability of James Bond spot-on:

Continue Reading

The Over-Promise Problem

This is not a rant.  It may seem like a rant at first – but I’m actually trying to draw attention to a growing problem I see among many companies.  It’s the “over-promise” problem.  Here’s what I mean:

Continue Reading

Use Social Media to Understand Brand Perception

Guest Post by: Monica (Market Sentinel)

What are your brand’s best and worst qualities? Your customers know best. We show you how to use social media to understand brand perception online.

Continue Reading
Subscribe to RSS - brand perception