brand name

Logo Futurelab
November 8, 2011

Siri vs Speaktoit: A Perspective on Modern Brand Names

My curiosity was piqued by the headline of a recent article comparing Siri, the personal assistant application on new iPhones, to Speaktoit, currently available on Android phones – but not because I wanted to understand the differences between the apps. I was struck by how different the two names are – Siri: short, cute, a person’s name, vs. Speaktoit: longer, cumbersome, a function.

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Denise Lee Yohn, brands, branding, brand name
Logo Futurelab
December 31, 2009

When Brand Names Go Bad

This blog posting is not specific to the 50-plus.

During my career I have been involved, a number of times, in trying to devise new brand names. It never ceases to amaze me how much time companies spend on this activity and how introspective and complex they become. This year I written a lot about Age Concern/Help the Aged long and laborious journey to come up with the name AgeUK.

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Dick Stroud, brand name, brands, reputation, products
October 29, 2008

Doomed to Repeat It

by: Jonathan Salem Baskin

When philosopher George Santayana suggested that failure to learn the lessons of history doomed us to repeat its mistakes, he presumed that we'd at least be aware of it.

Woolworth's had no such awareness when it offered the "Lolita Midsleeper" bed set for kids. And neither did lots of its customers.

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culture, controversy, mistakes, brand name, Jonathan Salem Baskin
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