brand marketing

When Meaning Is Meaningless

Pepsi is so happy with its "Refresh Project" social media marketing campaign that it has renewed funding for 2011 and will expand it to the rest of the world. This year it will give away $20 million to the good works projects that win the most supportive votes from consumers, representing "true democratization of the philanthropic process," according to a company spokesman.

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The Locals Get It

by: Jonathan Salem Baskin

I'm regularly impressed by the brand marketing acumen of local businesses. It must have something to do with their size -- perhaps smaller, more collaborative and integrated management than larger companies -- or their hands-on accountability for sales results.

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