The debate continues on whether brands must limit themselves to a single product. In my last post, Roger asks, "Amazon is doing very poorly of late. To what extent is performance due to brand extension?"
I was in a PR meeting last week and blogging came up. These conversations always seem to turn on risk, exposure, liability, trust, competition. Unfortunately, these topics tend to derail attention to the key benefits of engaging in social media tactics as part of more general marcom strategy.