brand management

by: David Polinchock

Learned about a new blog today and this was the first post on it. Love stories like this and wish more brand managers took this kind of knowledge to heart.

by: C. Sven Johnson

The MIT Technology Review site has recently been carrying a surprising number of articles discussing Industrial Design and I wanted to pass them on to those of you who may not regularly surf through.

by: Karl Long

I was inspired this morning by Daniel’s post on his Emergence Media blog titled Marketing Changes: CMOs, Evangelist, Social Media Programs, Website Strategy Positioning, it’s a very meaty article and worth a good read.

by: Lynette Webb (with Dan Calladine)

by: Jennifer Rice

The debate continues on whether brands must limit themselves to a single product. In my last post, Roger asks, "Amazon is doing very poorly of late.  To what extent is performance due to brand extension?"

by: Josh Hawkins

I was in a PR meeting last week and blogging came up. These conversations always seem to turn on risk, exposure, liability, trust, competition. Unfortunately, these topics tend to derail attention to the key benefits of engaging in social media tactics as part of more general marcom strategy. 

by: David Armano

by: Jennifer Rice

There's a terrific article in this month's Harvard Business Review entitled "Customer-Centered Brand Management." (You can purchase and download the article here for $6.)