brand management

getFreshMinds.com | Creativity | Innovation | Ideas so fresh--they should be slapped!

by: David Polinchock

Learned about a new blog today and this was the first post on it. Love stories like this and wish more brand managers took this kind of knowledge to heart.

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From Apples to Weeds: Design, Experience and Product Narrative

by: C. Sven Johnson

The MIT Technology Review site has recently been carrying a surprising number of articles discussing Industrial Design and I wanted to pass them on to those of you who may not regularly surf through.

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Social Media Disrupts All Company Communication

by: Karl Long

I was inspired this morning by Daniel’s post on his Emergence Media blog titled Marketing Changes: CMOs, Evangelist, Social Media Programs, Website Strategy Positioning, it’s a very meaty article and worth a good read.

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PREDICTION in 2007 social networking will get even bigger and more diverse

by: Lynette Webb (with Dan Calladine)

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Innovation and brand extensions

by: Jennifer Rice

The debate continues on whether brands must limit themselves to a single product. In my last post, Roger asks, "Amazon is doing very poorly of late.  To what extent is performance due to brand extension?"

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Blogs: Back to the Basics

by: Josh Hawkins

I was in a PR meeting last week and blogging came up. These conversations always seem to turn on risk, exposure, liability, trust, competition. Unfortunately, these topics tend to derail attention to the key benefits of engaging in social media tactics as part of more general marcom strategy. 

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Weaving Design into Motorola's Fabric

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Customer-Centered Brand Management

by: Jennifer Rice

There's a terrific article in this month's Harvard Business Review entitled "Customer-Centered Brand Management." (You can purchase and download the article here for $6.)

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