brand image

by: Jennifer Rice

I've been thinking about brands that are making a difference in our lives and society, and I used the term "worthwhile brand" to define them. However, I don't think that term sets the bar high enough; as one reader commented, there are plenty of brands that are "worth" my time and effort.

by: Jennifer Rice

I'd like to elaborate on this morning's post on Worthwhile brands, ask a lot of questions, and then open this up for discussion.

by: Jennifer Rice

In the next few posts I'm going to play around with the idea of a worthwhile brand. I like this term because a) it's not overused, b) it implies important, valuable and rewarding.

Along these lines, the manager of a worthwhile brand would answer "yes" to at least one of the following questions:

Will this product/service/company...
- measurably improve quality of life?
- make the world a better place?
- leave no trace on the Earth?

by: Roger Dooley

by: Ilya Vedrashko

Two articles in one week on the same interesting subject: the influence of brand initials on brand image.