brand image

Wine and the Spillover Effect

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Repurposing the Corporate Blog to Reach Green Influentials

by: David Wigder

These days corporate marketers are launching blogs at a record pace.  According to Jupiter Research, nearly 40% of corporate marketers are planning to launch a corporate blog within the next 12 months.  Yet, consumers do not share the same enthusiasm for these blogs as corporations do: only 3% of consumers have used them to conduct product research.

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How Sustainable Is Your Brand Story?

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Green Branding Imperative

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Product Quality and Brand Image Is Determined by Google

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List of Brands in Second Life

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Study: Second Lifers Unhappy with Brands

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Green Marketing Leverages Social Networking on MySpace

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The Color of Passion

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Heroic brands

by: Jennifer Rice

Like heroic individuals, Heroic Brands are motivated by something bigger than themselves. They believe it just might be possible to change the world. Heros are usually ordinary people who end up doing extraordinary things; likewise, heroic brands might sell t-shirts or software or skin care, but they do it with the awareness and intention to make a much wider positive impact.

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