brand experiences

best brand communications deliver a service

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List of Brands in Second Life

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Second Life Shorts, Set 3

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Kraft seeks Ultimate boost | Chicago Tribune

by: David Polinchock

The Chicago Tribune has a good article about the new Kraft pizzeria opening later this month in Chicago for DiGiorno Ultimate. In discussing the new product line, here's what Kraft had to say:

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Experience Manifesto: Charmin Bathrooms in Times Square

by: David Polinchock

Erik Hauser over at the Experiential Marketing Forum posted these facts from Ryan over at the Gigunda Group about the Charmin Experience in Times Square.

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Charmin Bathrooms in Times Square

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Branded Visualizations

Advertising Age - MediaWorks - Street Furniture Gets Interactive

by: David Polinchock

From Ad Age:

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Advertising Age - P&G Wants In-store Marketing Metrics to Match up to TV, Radio

by: David Polinchock

This new study has been getting quite a lot of attention lately and we think that it's a shame. Now, for full disclosure, we have a business relationship with POPAI, which is developing another study. However, we believe that none of the studied proposed so far go as far as we think they should go.

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The Secret Life Of Advertising

by: Karl Long

Why not make commercials that people want to watch, ads that people seek out, send to friends, discuss. A nice article on the New York Times talks about this in a piece called Commercials Find New Life on Web:

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