brand experiences

I'm really enjoying reading The Age of Wonder, by Richard Holmes, and I think I've already discovered some relevance for marketers.

The book is about the "second" Industrial Revolution, which took place about the same time the English Romantics wrote their paeans to holistic knowledge and cosmic oneness. Holmes recounts explorer Joseph Banks' discoveries of island exotica, and astronomer William Herschel's musings on deep space and time, as enabling prompts and inspiration for those poetic musings.

by: Jonathan Salem Baskin

Clarins Group, a French cosmetics brand, is rolling out spas in upscale department stores across the U.S., in an effort to provide facials as a catalyst for selling its products.

by: Jonathan Salem Baskin

I know many communicators will claim that there's no such thing as bad publicity, but check out the logo on the medic's sweatshirt. 

Context matters, doesn't it?

by: David Polinchock

Peter Kim has put together a wide range of predictions about social media for 2009 and I've listed a few of my favs below. If you click on the link below, you can go to vote for your favorites as well. My top three picks:

by: Idris Mootee

by: Scott Goodson

John Gerzma sent me this note today. He is author of The Brand Bubble: The Looming Crisis in Brand Value and How to Avoid it. (thebrandbubble.com) He also heads up the strategy group of Y&R brands.

by: Jonathan Salem Baskin

If brands are a promise, then the rules of chance, tactics of politics, and the uncertainty of human behavior all suggest that we should promise as little as possible.

by: Idris Mootee

Since
we have great momentum on the debate on this subject, this is the
perfect time to introduce next week's module - Managing Luxury Brand.
The topic of "Brand Meaning"