brand experiences

Brand Experience Brief: Uniqlo

(Check out my latest “brand experience brief” — a report with insights and analysis of new and interesting restaurant and retail concepts.)

Fast fashion retailer Uniqlo is on a roll. I visited the company’s Herald Square location, one of three stores it has in New York City. Here’s what I thought of the brand experience there:

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Brand Experience Brief: Steak ‘n Shake Signature

(Here’s my latest “brand experience brief” — insights and analysis of new and interesting restaurant and retail concepts.)

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Brand Experience Brief: Patagonia’s Tin Shed

(Here’s the latest “brand experience brief” — insights from my audits of new and interesting retail and restaurant concepts.)

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Starbucks 3.0 – A Retail Experience

(This is the second in a mini-series of reviews of retail concepts that have caught my eye. Yesterday I introduced 77kids in Times Square, today it’s Starbucks in Seattle, and tomorrow will review one last example of what makes a store more than a store – a real experience.)

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The First Location Based Storytelling

The images above are from the Lascaux cave in France and are estimated to be about 16,000 years old. I've been playing around with some new images for business cards and thought of images like this when I began my search. To me, they represent two of the most basic things that I talk about:

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No Pictures Please

I was reminded of this issue by C.B. Whittemore's post on our recent retail walkabout at Levi's Customer Retail Experience. During our visit to the Levi's store, C.B. asked about taking a picture of their new Curves display and we were told that we couldn't take photos in the store.

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Brand Experience Matters: It Is Possible for High Street Stores to Win against On-line Stores

Andrew Weir writing at Brand Experience Matters has a nice post about the value of the physical retail experience. I especially like his concluding recommendation:

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Brand Management and the 10:45 Per Day Generation

The Kaiser Foundation recently released a study documenting the astounding fact that 8-18 year olds in the United States have increased their media use from 8hrs 33 mins per day in 2004 to 10hrs 45 mins in 2009, which means that except for when they sleeping or in school they are almost always consuming media. I call them the 10:45 generation.

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A Look Forward, Some Predictions for 2010

I've gotten some excellent feedback on my 2010 predictions and thought that I would keep a brief excerpt up from here for a little while. You can find the full post by clicking on the link below and I’ve included the list here. Please let me know what you think.

 

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A Look Forward, Some Predictions for 2010

Time to look ahead into 2010 and think about what's going to make an impact this year: 

 

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