What is brand essence — and brand essence exercises
What is Brand Essence? At the core of your brand strategy is your Brand Essence — your Brand Essence is what you stand for. Brand Essence is often thought of as your brand DNA, the essential value of your brand, or the ultimate role your brand plays in the world. It’s a critical element of your strategic brand platform because if you want your customers to be clear about what your brand stands for, you must first be.
