brand engagement

by: David Armano

Update:
I'm having a real-time Twitter conversation with Adweek's Brian Morrissey who, as an avid runner is not a fan of the site and offers this opinion:

"the content is one-size-fits-all lame, the redirect to forums sucks out loud and it's still nike talking at me."

by: David Wigder

by: David Armano

by: David Armano

What can brands learn from social experiments?

1. A passionate community is the lifeblood of your brand.  Without it—a brand is hollow.
2. People want to interact with your brand—to be a part of it somehow, to make it their own.

By: Stefan Kolle 

Coca-Cola has launched a contest to design a virtual experience vending machine. Also see the press release here. My co-contributor Karl Long already wrote a fairly positive review, but I'm afraid I have to add some negative points of view here.

by: Karl Long

by: David Wigder

Part I of an Interview with Bruce Ertmann, Corporate Manager of Consumer Generated Media, Toyota...

by: Alain Thys

Today I had a lunch meeting in which the topics of conversation included Net Promoter Score, delighting customers and making sure consumers care enough to carry your brand's message into the world.  Yet when you put all the buzzwords aside, I think this video of an Apple fan and her dream says it all.  

Would your customers care enough about your brand to include your brand in something like this?

by: David Polinchock

Had some quick thoughts this morning while in the shower and I thought that I would share them with you.