Flashy Micro-sites Are So 2007. Look for Distributed Content Experiences in 2008.
by: David Armano
Update:
I'm having a real-time Twitter conversation with Adweek's Brian Morrissey who, as an avid runner is not a fan of the site and offers this opinion:
"the content is one-size-fits-all lame, the redirect to forums sucks out loud and it's still nike talking at me."