brand engagement

If you are like most business leaders around the world, you probably want to improve your employee engagement — for good reason.

Guest Post by: Monica (Market Sentinel)

Social media companies are attempting to solve one of many digital planning dilemmas with new social media metrics that measure “how social” a brand, company or topic is on the web.

There are four types of brands online, and you can distinguish between them by listening to and analysing the conversations about the brands. This is an insightful takeaway from one of the most interesting presentations at the Social Media Marketing 2010 conference in London earlier in June. The presentation from web monitoring company Synthesio presented these four types of brand, showed the nature of conversations about them online and then showed some best practice examples of how such brands can engage online.

(NOTE: This essay draws on a chapter in my new book, Bright Lights & Dim Bulbs, which identifies nine radical branding and marketing insights for innovative business leaders to watch in 2010).

It's hard not to dish on some of the year's deliciously insane marketing and advertising ideas.

It can often seem like the simple, and obvious step for any brand. You want to engage with people online, you want to get your brand using social media. What’s the answer? For too many brands the first thing they do is go to Facebook and set up a fan page. This might not always be the right answer.