brand engagement

Employee brand engagement

If you are like most business leaders around the world, you probably want to improve your employee engagement — for good reason.

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Sociability: A New Social Media Metric

Guest Post by: Monica (Market Sentinel)

Social media companies are attempting to solve one of many digital planning dilemmas with new social media metrics that measure “how social” a brand, company or topic is on the web.

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What Type of Brand Are You Online?

There are four types of brands online, and you can distinguish between them by listening to and analysing the conversations about the brands. This is an insightful takeaway from one of the most interesting presentations at the Social Media Marketing 2010 conference in London earlier in June. The presentation from web monitoring company Synthesio presented these four types of brand, showed the nature of conversations about them online and then showed some best practice examples of how such brands can engage online.

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What Were They Thinking?

(NOTE: This essay draws on a chapter in my new book, Bright Lights & Dim Bulbs, which identifies nine radical branding and marketing insights for innovative business leaders to watch in 2010).

It's hard not to dish on some of the year's deliciously insane marketing and advertising ideas.

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Facebook Isn’t Always the Answer – 77% of Fan Pages Have Fewer than 1,000 Fans

It can often seem like the simple, and obvious step for any brand. You want to engage with people online, you want to get your brand using social media. What’s the answer? For too many brands the first thing they do is go to Facebook and set up a fan page. This might not always be the right answer.

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Future of Marketing and Advertising... Is Gaming?

by: Taylan Kadayifcioglu via Business and Games Blog

I have exposed myself to a number of new ideas (and reminders of old ones) over the last week, all about the present and future of marketing and advertising; and they are beginning to converge nicely.

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Be The Band

by: Jonathan Salem Baskin

Thanks to video games from Aerosmith and Miley Cyrus, you can leave behind your life as a mere music lover, and join the band instead.

Talk about brand engagement.

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What Is Social Media?

by: Mark Rogers

This definition of social media is hard to beat. It boils to three steps:

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Stairway to Brand Heaven & Hell

by: David Armano

Inspired by a chat with Jared Spool.

Original Post:

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Shopping for Green Online (An Interview with thepurplebook Founder Hillary Mendelsohn)

by: David Wigder

With the exception of a few select product categories, growing consumer interest in green has not yet translated into substantive changes in purchase behavior by mainstream consumers. Like many nascent categories, green faces many barriers to widespread adoption.

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