brand building

Everything Old Is New Again

For years, people built brands (really their businesses, we didn't know about brands then) by learning how to deliver a consistent experience across everything they did. The product, their service, everything was teed into their business and they're profitability. They got instant feedback from the people who were their customers and word spread, both good & bad, based on the experience that was delivered. If you think about it, it was really all viral and social marketing back then, we just didn't have the technology at we talk about today.

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Sheryl Adkins Green on Global Brand-building

Sheryl Adkins Green, Global Vice President of Brand Development for the iconic cosmetics brand Mary Kay Inc., is my guest for today’s interview.

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Four Ways that B2B Social Media Marketing Builds Brands and Generates Leads

Yesterday, I described the important role that strong, risk-mitigating brands plays in inbound lead generation. This is where B2B social media marketing comes in, since it provides a way for any company, not just large multi-national corporations, to build strong brands that in turn generate quality inbound leads.

Here are four key ways that social media builds brands.

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How to Build the Socially Good Brand

by: Jennifer Rice

Whether you sit in marketing, CSR, supply chain, HR or the executive suite, you’re likely doing your part in ensuring your brand “does no evil” and perhaps even is doing some good. You can probably point to a laundry list of company initiatives from employee volunteer programs, fair labor practices, cause marketing, cradle to cradle manufacturing, and so on.

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Get the Hint

by: Jonathan Salem Baskin

David Vinjamuri's book Accidental Branding provides a great hint to what drives great branding.

Spoiler alert: it doesn't come from marketers.

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Measuring Social Media

by: Mark Rogers

How do you build brands post-Google?

As the recession begins to bite, brands are finding that getting through to customers is tougher than ever.

Offline advertising is showing diminishing returns. McKinsey predicts that by 2010, traditional television advertising will be one-third as effective as it was in 1990.

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The Customer Is the Ad Agency

by: Iqbal Mohammed

Tripletz.com is an on demand publishing service for user created greeting cards. But that's not all. The designs one creates can also be made available for sale to others too. If a particular design sells 111 times, Tripletz will pay the creator $111.

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Crowds

by: Sigurd Rinde

Ray in his comments here led me to a beauty by Søren Kierkegaard:

"To win a crowd is no art; for that only untruth is needed, nonsense, and a little knowledge of human passions."

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Whoa... Brand, Brand, Brand?

by: Sigurd Rinde

Reading Evelyn's post I (my fault) get stuck on one word, one concept: "Hang on, brand? Why brand?"
Yes indeed, why the notion of brand?

Of course I accept that a Brand is an important asset. Just like an old building. Great to inherit, important to keep up.

But would you build an old building?

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Online Brand Building - a Case Study from Avis Europe

by: Mark Rogers

Recent figures from the IAB indicate that UK online advertising has reached £2bn. This number has already outstripped radio and newspapers and is chasing down television (at £3.9bn). The internet’s proportion of ad spend in the UK is the highest in the world.

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