Are you building your brand the way great brands do? Today I’m introducing a series of 10 one-minute videos, each covering a question that you can use to assess whether or not you are getting the full value out of your brand. Below is the first question, which is about the gap between your brand promise and what you actually deliver. For the next 9 days, I will release another video with another question. In a total of just 10 minutes, you will get 10 questions to assess your brand.