brain

The Thinking Amygdala

by: Roger Dooley

A recurring theme in quite a few of our neuromarketing posts is the apparent contest between the amygdala, a brain structure long thought to be the seat of emotions in the brain, and other brain structures thought to be responsible for higher cognitive functions like reasoning and problem solving. Now, neuroscientists at Yale University have demonstrated that the amygdala plays a role in working memory, a function which plays a key role in higher cognitive functions.

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Mind Reading: Imaging One Thought

by: Roger Dooley

In a development sure to fascinate those interested in neuromarketing, neuroeconomics, and just about any other brain science-related discipline, neuroscientists at the University of New Mexico have developed a technique that can reliably detect a single thought forming in an individual’s brain.

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Why Negative Ads Work: Framing, Emotions, and Irrational Decisions

It’s no great surprise to marketers, or even most semi-aware humans, that people often make decisions based more on emotion than on rational processing of information. Oddly, for decades economists ignored this apparent truth, assuming that business managers strove for maximum profits, buyers and sellers slid smoothly along supply and demand curves until they intersected, and so on.

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Marketing to the Infovore

by: Roger Dooley

While the term “infovore” has been kicking around for a while as a cute name for a consumer of information, the University of Southern California’s Irving Biederman is using the term to describe humans exhibiting a more specific kind of behavior: an innate desire for information and learning.

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Are We Re-wiring Our Brains?

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Irrational Investing, Rational Marketing

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