brain

Movie Mind Control

by: Roger Dooley

It’s no surprise that movies can light up the brain. After all, they can surprise or frighten us, makes us laugh or cry, create suspense, and much more.

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Brain Image Bias

by: Roger Dooley

The use of brain imaging in evaluating advertising and products is increasing, and one wonders if the judgment of marketing execs could be clouded by the presence of colorful scan images when used to back up humdrum conclusions in the text. The answer is almost certainly, “Yes.”

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How 'The Interpreter' Screws Up Market Research

 by: Roger Dooley

Most market researchers earn their living by asking questions - what people did, why they did it, what they might do in the future, and so on. The methodology varies - focus groups, Web surveys, interviews, etc. - but in most cases the fundamentals are similar.

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More Mind Reading

by: Roger Dooley

Berkeley neuroscientists report that they have been able to identify images subjects looked at solely by analyzing fMRI scans of the subjects' brains. Jack Gallant and his team at the University of California Berkeley published their findings in Nature.

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We've Outsourced Brain Functions to Silicon

by: Lynette Webb

This is a bit cyborg-ish but I like it 'cos I'd never thought about it in such blunt terms before.

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Fitness Marketers Need to Get Brainy

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This is Your Brain on Money

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Branding, Customer Engagement, and Neuromarketing

by: Roger Dooley

One of the great buzzwords in recent years has been “customer engagement,” generally taken to mean how emotionally involved customers are with a product or brand.

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Shakespeare Copywriting

by: Roger Dooley

Few would argue that Shakespeare is one of the greatest writers in the English language, but we don’t see Madison Avenue putting much of their copy in sonnet form.

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Brain Fitness and Selling Neuroscience

by: Roger Dooley

It’s been a while since we posted Marketing Neuroscience: Brain Fitness, and I’ve noticed that interest in the entire brain fitness and cognitive enhancement area seems to be heating up.

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