brain

Daydreaming Key to Creativity


When I want to solve a problem or come up with a creative idea, I usually sit down and think about it. This could be the wrong strategy, according to University of British Columbia psychology professor Kalina Christoff. The UBC prof is an expert in the unlikely subject of daydreaming, and has released findings that our brains are MORE activated than normal when we let them wander:

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Your Brain on Coupons

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Diet Drinks Don't Fool the Brain

by: Roger Dooley

But, a little sugar goes a long way

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Brain Decides, Then Tells You Later

by: Roger Dooley

Understanding how events occur in the brain - how we come to an “aha!” insight, how we make a decision, and so on - fascinates neuroscientists. And anyone interested in neuromarketing can’t help but wonder how we decide between two products, or whether to buy a product at all. And, since we like to believe we are thinking beings, just how rational are those decisions?

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Intention or Sneeze?

by: Jonathan Salem Baskin

For those of you mapping your next branding campaign based on the insights of fMRI imaging, you better make sure that the flashes you're seeing aren't the symptoms of hay fever.

Only you can't.

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Five Videos: Your Brain on Super Bowl Ads

by: Roger Dooley

Wonder what your brain looks like while watching commercials? Or, more to the point, what the electrical activity in your brain looks like? The folks at Sands Research have helped Neuromarketing readers by making available videos from five of the most engaging (by their metrics) 2009 Super Bowl ads.

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Women's Brains, Men's Brains Are Different

by: Scott Goodson

Mark Gungor's presentation about the difference between women and men's brains is a must see. This has got to be one of the very best explanations about the difference between men and women I've come across. Being someone with four sisters and an animated mother this was GREAT.

 

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Google and Your Brain, Part 2

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Branding, Brains, and Google

by: Roger Dooley

Not long ago a press release went out with the provocative title, “Brain Works Like Google, New Study Finds.” More specifically, the news release claimed that the study showed that our brains choose brands from our memories using predictable unconscious rules, much like Google ranks sites using an algorithm:

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Will Nanotubes Make You Super-Smart?

by: Roger Dooley

Researchers in Italy and Switzerland have found carbon nanotubes to be bio-compatible and that the can be attached to neurons to boost the natural signal-processing capabilities of those neurons.

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