brain

Another week, another few hundred articles and blog posts scanned… here’s a diverse group of stuff you may find particularly interesting.

Hiring a social media manager or a salesperson? Maybe you should have the finalists’ brains scanned in an fMRI.

A larger orbital prefrontal cortex, an area of the brain associated with decision-making and cognitive processing, has been shown to correlate with greater social skills, according to a study by a team of UK researchers. Among the scientists was Robin Dunbar, who pioneered the idea that the average human is limited to a social circle of about 150 people (see Your Brain’s Twitter Limit: 150 Real Friends), a constant now known as the Dunbar number.

There’s more evidence that playing video games can improve your brain in ways that go beyond an ability to get higher scores in those games:

People who played action-based video and computer games made decisions 25% faster than others without sacrificing accuracy, according to a study.

Gaming companies know a lot about how to light up your brain – to be successful, a game has to be engaging from the start and addictive enough to keep the player coming back. Some video game makers have employed neuromarketing technology to test aspects of game play. We rarely do infographic posts here, but this is one that might be interesting to our readers:

Ever wondered how you were supposed to keep up with the never-ending stream of content and data in your life? Not to worry, the elves of the Internet are busy at work, creating everything from magical little algorithms that automatically execute basic tasks to sophisticated utility apps that run in the background, taking care of all the minutiae in your daily life.

Guest Post by: Jason Miller

Are you a Right-Brain or a Left-Brain Marketer?