brain scan

fMRI, Neuron Data Validated

Brain scans using fMRI (functional magnetic resonance imaging) don’t always get a lot of respect. They have been accused of being used to produce research that is colorful but not particularly insightful. One study used fMRI to find activity in the brains of dead salmon (Are Brain Scan Findings Fishy?).

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Are Brain Scan Findings Fishy?

Some neuroscientists have long been critical of fMRI brain scans, complaining that the technique’s colorful images may cause their data to be weighted beyond their merit. Now, two skeptical groups have published data suggesting that the way we interpret brain scans is downright fishy.

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Identifying Preferences with Infrared Brain Imaging

by: Roger Dooley

A variety of technologies are being pressed into service to “read minds,” and Canadian researchers have found they can determine a subject’s preference with 80% accuracy using infrared brain imaging. According to Sheena Luu, a doctoral student who led the research, “This is the first system that decodes preference naturally from spontaneous thoughts. Preference is the basis for everyday decisions.”

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Mind Reading and Neuromarketing on 60 Minutes

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Buyology by Martin Lindstrom

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Sexy Pics Beat Ugly Spiders

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Wearable Neuromarketing Scanner

by: Roger Dooley

thumb_hitachi_scannerHitachi has introduced a wearable brain scanner targeted at a variety of applications, one of which is neuromarketing. The halo-like device is portable, allowing it to be worn while performing normal activities - perhaps even shopping.

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The Pain of Buying

by: Roger Dooley

We recently reported on important new neuroeconomics research in Brain Scans Predict Buying Behavior. This study is the first that attempts to correlate fMRI brain scan data with actual purchasing behavior.

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Brain Scan Mind Reading 70% Accurate

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Brain Scan Reads Intentions

By: Ilya Vedrashko

Guardian writes: "A team of world-leading neuroscientists has developed a powerful technique that allows them to look deep inside a person's brain and read their intentions before they act.

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