brain rules

Google and Your Brain, Part 2

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Branding, Brains, and Google

by: Roger Dooley

Not long ago a press release went out with the provocative title, “Brain Works Like Google, New Study Finds.” More specifically, the news release claimed that the study showed that our brains choose brands from our memories using predictable unconscious rules, much like Google ranks sites using an algorithm:

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Brain Rules

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