brain fitness

“There’s a time for work and a time for play.” “Work hard, play hard.” “Once you finish your homework, you can go out and play games.” Most of us were brought up to believe that there is a stark divide between play and productivity.

Does multitasking seem to be getting tougher for you as the years pass? In fact, that’s quite normal. By the time you are 40, multitasking is nearly twice as challenging as when you were 20. The good news is that playing a video game has just been shown to improve cognitive function and, in particular, multitasking ability in healthy older adults. Adults subjects from 60 to 85 years old became as effective at multitasking as 20 year-olds after just a month of training, according to a new UCSF study.

The breakthrough innovation development of the year so far is the White House’s upcoming plan to map the entire human brain.

There’s more evidence that playing video games can improve your brain in ways that go beyond an ability to get higher scores in those games:

People who played action-based video and computer games made decisions 25% faster than others without sacrificing accuracy, according to a study.

by: Dick Stroud

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About 4 years ago I was a speaker at one of the UK's 50-plus conferences and surprised to meet a marketing guy from Nintendo.

by: Roger Dooley

by: Roger Dooley

by: Roger Dooley

Usually we talk about neuroscience marketing here, i.e., improving marketing using brain science (aka neuromarketing). But, to engage in a verbal contortion, what about marketing brain improvement with science? That’s exactly what proponents of brain fitness systems are trying to do. The confluence of demographics and research suggest continued and rapid growth in the field.