boomers

by: Dick Stroud

by: Dick Stroud

In the UK, Honda has the reputation for being an oldies car – guess what car I drive!

by: Dick Stroud

AARP recently re-launched its web site. Part of the refresh is a new gaming area (sorry I should have said portal) provided by Arkadium.

by: Dick Stroud

Alex Gibson invited me to Dublin to talk to a meeting of The Pudding Club. Not an offer I could refuse. The idea behind this club is that after a long day in the office marketers can socialise – drink a glass or two of wine – have a bite to eat and listen to a speaker talk about a specific area of marketing. No formality, no PowerPoint. Just listen, discuss, socialise, have fun and hopefully learn something new.

by: Dick Stroud

I have already written about the double whammy of prolonged low birth rate and extending life expectancy that is changing the age-profile of Germany. If you haven’t already, then you should, read the FT article quoted in the blog posting.

by: Dick Stroud

The dreadful term Spending the Kids Inheritance (SKIing) is one of the few age-jargon phrases that has stuck in mainstream language.

by: Dick Stroud

The figures published by the Office of National Statistics about UK pension trends make sobering reading. About two thirds of pensioner households received private pension incomes in 2005/06, but 40% of pensioner couples, 55% of single men and 61% of single women pensioners have an annual private pension income of less than £1,000.

by: Dick Stroud

I get a lot of “would you like to write about this” type e-mails. Some I do, some I don’t.

Last week I received one that fascinated me.

by: Dick Stroud

A couple of years ago you would not have expected to have read this type of statement in AdAge.

by: Dick Stroud