Boomers and Millennials have a different relationship with booze

Very often when you read research, purporting to show the difference in behaviour between generations, it is trite and pointless. Not so with this study by Nielsen about how New Zealand boomers and millennials consume alcohol.

I think the chart says it all

Certainly if you are a marketer in the alcoholic beverage business then these different behaviour have a lot of implications.

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Boomers Have Suffered from Being Stereotyped for Decades. Now It Is the Turn of Millennials

Making decisions, be they marketing or HR, on the basis of stereotypes of daft. No, it is idiotic.

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A Billion Shades of Grey - The Leader in the Economist

As usual the Economist doesn't just regurgitate the usual boilerplate wisdom of ageing but comes up with something new.

The key argument is explained in this video.

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Marketing to Boomers - Financial Services Forum presentation

This is a podcast of a presentation that I gave last week to the Financial Services Forum during a conference about marketing to Baby Boomers.

It was an excellent event and I enjoyed meeting a couple of new people with interests in the ageing consumer - Martin Clarkson, Director, Elderberry Associates and Tom Hind, Director of Creative Content, Getty Images

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My presentation at the aging2.0 event in London

I recently had great fun presenting at an event organised by aging2.0 and held at the Google Campus in London.  Please have a look at the video and slides.

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How Will America Handle Its Senior Moment?

As tens of millions of members of the Baby Boomer generation rapidly near retirement age, America is in need of innovative new solutions that will help it prepare for an unprecedented aging of its population. One answer to America's looming demographic crisis might be a new global movement from the World Health Organization (WHO) to transform cities around the world into "age-friendly" urban zones that better integrate senior citizens into the economic life of the community.
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All You Want To Know about Boomers in One Image

Boomers in a single jpg. You will need to click on the image to view. If you want a king size image then go to here.


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Two Excellent Blog Postings about Boomers and Food

The Creating Results blog is always worth a read.

If you are interested in the food industry then have a read of blog1 and blog2.

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Baby Boomer UK Does Not Equal BB US

This blog posting echoes something I have been saying for as long as I can remember – these days, as a result of cognitive decline, that is not long.

The concept of Baby Boomers may have meaning in the US but it doesn’t in the UK.

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Beware of Calling Them Boomers

The Metlife Boomers in the Middle study examines the Baby Boomer cohort born 1952–1958 (i.e. those who will reach the ripe old age of 52 and 58 years old in 2010).

There are lots of nice charts but this is the one that I found interesting.

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