books

Open, Trusting, Generous: Review of Monkeys With Typewriters, a Book on Leadership

As I made my way through the first third of Monkeys with Typewriters, I was vaguely aware of a tut-tutting from my inner voice, an occasional rolling of my inner eye. "Sheesh, this social media stuff wants to be seen as shiny, new and transformative," they seemed to be saying, "but really it's just another episode in the gradual chipping away at the old Fordist, Taylorist, command-and-control model of the enterprise."

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The Price of Everything by Eduardo Porter

Book Review – The Price of Everything: Solving the Mystery of Why We Pay What We Do by Eduardo Porter

Looking for more novel pricing strategies for business, I picked up a copy of The Price of Everything by Eduardo Porter. Although I didn’t find much practical advice or directly applicable research in the book, some of the insights were quite fascinating. Porter examines the prices of things that we don’t normally associate with being for sale – women, votes, culture, and lives, for example.

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Musings on the Future of Capitalism: What's Mine Is Yours

In their new book What's Mine is Yours, Rachel Botsman and Roo Rogers brilliantly capture the current socio-economic zeitgeist. While the last 50 years were all about the hyper-consumerism fueled by advertising and credit, the current period is all about the creation of a new model of collaborative consumption that is based on a belief in the commons, trust between strangers and new ways to exploit excess capacity.

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About Face by Dan Hill

Book Review: About Face – The Secrets of Emotionally Effective Advertising by Dan Hill

At a time when neuromarketing discussions are dominated by brain scans – EEG on the commercial side, and fMRI for academic research – Dan Hill and his firm, Sensory Logic, are the main proponents of using facial coding as a way to determine what consumers are really thinking.

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A Good Read

It’s always good to have a recommended read at hand. Having this question (recommended reads) asked regularly I’ve updated my list and wanted to present my favorites here:

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Replace Book with Internet and This Looks a Lot like Addiction

This was an interesting perspective I’d not thought about before. It especially rang true, since as a kid I can remember often being told to “get your head out of that book and go outside to play”. I wonder how many parents say that nowadays.

 

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Three Book Reviews for Your Summer Reading: Innovate The Future, Seizing The White Space; and The 24-Hour Customer.

I’ve a stack of books sitting on my coffee table waiting for me to write a review. I am reading less and less lately, from a historically high of 4 books a month to now 15 books a year. But I am buying more art books. And I review 2 dozen of books a year. My magazine subscriptions have been cut down from 40+ magazines to less than 10. Many including Wired and Forbes have dropped off from my list and I stopped many of the journals, many are just repeating old things. It is like digging out bones from one graveyard and put them in another one. I’ve picked three books to review and share with you this week:

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What Yogurt Can Teach Marketers

I’m not a big yogurt fan. “Live cultures” would be unacceptable (or even scary) in most foods, but are highly prized in yogurt. Nevertheless, we can all learn something from a neuromarketing study focused on the gooey dairy product.

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The Buying Brain by A. K. Pradeep

Review: The Buying Brain: Secrets for Selling to the Subconscious Mind by A. K. Pradeep

The world of neuromarketing seems to be shrouded in mystery. There are no university studies that prove one can improve advertising effectiveness or design better products using brain scans or biometrics. Virtually all of the neuromarketing research to date has taken place within private companies, who tend to release few details of their work both for competitive reasons and to protect client relationships. So, it was with great anticipation that I read The Buying Brain by NeuroFocus CEO, Dr. A. K. Pradeep. NeuroFocus, a unit of Nielsen, is the largest provider of neuromarketing services.

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Zilch

Review – Zilch: The Power of Zero in Business by Nancy Lublin

Zero does have a seemingly magical impact on our brains (see The Power of Free), though zero isn’t always a good thing. Zero resources, for example, are generally not good for business! That’s exactly what many non-profit organizations start with, though. In Zilch: The Power of Zero in Business, author Nancy Lublin translates her years of experience in under-resourced non-profits into strategies that can be applied by any company.

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