books

From Values to Action

When a B-school professor starts a talk by saying he doesn’t have answers, only opinions, that’s certain to raise a few eyebrows.

But then, Harry Kraemer is not your average B-school prof — and his approach isn’t standard B-school proclamations from on high nor are his teachings your average B-school material.

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Reinventing Libraries

According to the 2010/11 Taking Part survey published by the Dept of Culture, Media & Sport the proportion of adults in the UK who visited a public library in the past year fell from 48.2% in 2005/6 to just 39.4% in 2009/10. At that rate of decline in less than two decades nobody will be visiting libraries.

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Best Books of the Year 2011

It has been a spectacular year for books about mistakes and learning from them. Here’s the list of must-haves:

1. Brilliant Mistakes, Paul Schoemaker. Five years after publishing a terrific HBR article on the subject, Schoemaker celebrates mistakes as, in Joyce’s words, “portals of discovery,” a way of navigating through a largely unpredictable world.

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The Branded Mind by Erik du Plessis

Book Review – The Branded Mind: What Neuroscience Really Tells Us about the Puzzle of the Brain and the Brand by Erik du Plessis.

If you are tired of pop psychology and fluffy neuro-books, then The Branded Mind by Erik du Plessis is for you. This is a book with voluminous research and serious thinking about how brands embed themselves in our brains.

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The Dark Side of the Adjectives

Want your content to go viral, or at least get shared? Then don’t overdo the adjectives. That’s one of the interesting findings Dan Zarrella shares in his book, Zarrella’s Hierarchy of Contagiousness.

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Martin Lindstrom on Marketers’ Manipulation

Renown brand author, speaker, and advisor Martin Lindstrom joins me today to talk about the ways marketers manipulate customers and what we should do about it.

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When Computer Science and Neuroscience Intersect

The potential that lies at the intersection of computer science and neuroscience is outlined in a new, quite literally mind-blowing book, The Two-Second Advantage: How We Succeed by Anticipating the Future—Just Enough by Vivek Ranadivé and Kevin Maney. It’s my pleasure to introduce this work to you in this the first post of the book’s Post2Post Virtual Book Tour.*

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Brandwashed by Martin Lindstrom

Book Review: Brandwashed: Tricks Companies Use to Manipulate Our Minds and Persuade Us to Buy by Martin Lindstrom

Like a surgeon exposing the nasty underbelly of medical malpractice, Martin Lindstrom, branding expert and author of the neuromarketing book Buyology, takes a decidedly consumerist point of view in showing how brands influence and sometimes even control our lives.

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Brain Bugs by Dean Buonomano

Book Review: Brain Bugs: How the Brain’s Flaws Shape Our Lives by Dean Buonomano

If I had a dollar for every recent book about how weird the human brain is and how its irrational behavior manifests itself, I wouldn’t be a millionaire, but I could buy a nice lunch somewhere.

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The Rivalry in Your Customer’s Brain

Simplistic explanations of consumer behavior abound. Push this button, trigger that emotion, pitch to a particular need, and people will buy. The decision making process is much more complex, of course. In Incognito: The Secret Lives of the Brain, David Eagleman includes a chapter that aptly sums up the ongoing conflict in our brains with its title: A Team of Rivals.

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