book review

Yes! - Bite-Size Persuasion Techniques

by: Roger Dooley

Book Review: Yes! 50 Scientifically Proven Ways to Be Persuasive by Robert Cialdini, Noah Goldstein, and Steve J. Martin

Yes! 50 Scientifically Proven Ways to Be Persuasive is a fantastic book that’s chock-full of tips that turn research findings in behavioral psychology, social science, and related areas into tips to make us more persuasive in our personal and professional lives.

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Visual Selling

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A Very Good Read

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Sway: More Irrationality

by: Roger Dooley

Book Review: Sway - The Irresistible Pull of Irrational Behaviour

We love irrational behavior here at Neuromarketing - when humans act in illogical and unexpected ways, that behavior provides clues to their real motivations. This understanding may, in turn, also help marketers develop products and promotions better suited to the real needs and desires of their customers. Plus, it’s fun to write about the funny things we rational humans do in real life.

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Best Business Books of 2008 (so Far)

by: John Caddell

It's been a great year for business books, in my estimation, so rather than hold off till the end of the year, here's a first-half "best of" list for your perusal:

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Book Review: Predictably Irrational

by: Roger Dooley

Predictably Irrational by Dan Ariely does a great job of demolishing the idea that people make decisions in a rational manner. Ariely, a behavioral economist at Duke, describes dozens of experiments that show how we procrastinate, when we cheat, how we interpret prices (definitely a neuromarketing hot button), and much more.

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'Marketing Metaphoria'--the Deep Yearnings Behind the Products We Buy

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Neuroeconomics and Investment Insanity

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Internet Inquiry (My New Book!) Ready for Prepurchase

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'Senior Leadership Teams' Is Essential Reading for Executives

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