book review

Fighting Cultural Surplus: a Review of Bill Drummond's 17

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Reality Check by Guy Kawasaki

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Reality Check Checklist + the Best Foreword in the History of Man

by: Guy Kawasaki

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Buyology by Martin Lindstrom

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Get the Hint

by: Jonathan Salem Baskin

David Vinjamuri's book Accidental Branding provides a great hint to what drives great branding.

Spoiler alert: it doesn't come from marketers.

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Strategies for the Green Economy

by: Joel Makower

I'm delighted to announce that my new book — my first in 14 years — is just hitting the bookstores. Strategies for the Green Economy is the product of the past few years of speaking, writing, publishing, and working with a handful of both large and small companies.

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Putting Disruptive Innovation to Work - A Conversation with Lead Author of the Innovator's Guide to Growth

by: Idris Mootee

There’s no shortage of disruptive innovations out there and every start-up has a disruptive idea to create the next big thing. Lots of media play as it is an industry that will continue to attract disruptions due to its very nature. Just look at Joost and Vudu. Joost founded two years ago to provide a global TV distribution platform, melding content owners, advertisers, and users into a single community.

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Why the Net Won't Turn Us All into Social Isolationists

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Sensory Branding

by: Roger Dooley

Continuing our survey of neuromarketing books, we recently finished Brand Sense - Build Powerful Brands through Touch, Taste, Smell, Sight, and Sound, by Martin Lindstrom. This data-packed volume was published in 2005, and is based in part on a global research project by Millward Brown which studied the relationship between branding and sensory awareness.

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A Whiff of Our Smelly Future

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