book review

Trade-Off by Kevin Maney

Book Review – Trade-Off: Why Some Things Catch On, and Others Don’t

Marketable business ideas often have two key characteristics: simplicity, and a way of categorizing products, brands, or companies. The Boston Matrix, for example, launched armies of strategy consultants who neatly fit businesses into buckets labeled, “cash cow,” “star,” “dog,” etc. Kevin Maney’s book Trade-Off has those two characteristics as well.

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Video Review of Andrew McAfee’s “Enterprise 2.0″


We’re here today to talk about “Enterprise 2.0” by Andrew McAfee. He is with MIT, used to be at Harvard Business School. Just switched over a couple of months ago. He writes an excellent blog on IT and business, that I’d recommend you read if you haven’t come across it yet. And so, he’s just produced his first book. To explain the title, Enterprise 2.0 is a term he coined to refer to using web 2.0 tools like Flickr, Facebook, YouTube, Twitter and similar tools in a business context.

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My Reading Journal: Roger Martin’s “The Design of Business”

The Design of Business: Why Design Thinking is the Next Competitive Advantage,” by Roger Martin. 2009: Harvard Business Press, 190pp.

When did you read it? November 2009.

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Considering the Mind: Mini-reviews of “Buy-ology,” “Free Market Madness,” “Management Rewired”

These three recently-published books take research on cognitive science and behavioral economics and apply it to business and public policy. A common theme – people aren’t particularly logical, and this has huge impacts on how they behave, yet our business practices and government regulations often ignore this.

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How We Decide

Book Review: How We Decide by Jonah Lehrer

Jonah Lehrer has been translating neuroscience into prose comprehensible by the lay reader for years, and How We Decide helps readers understand and even apply current research in the process of human decision-making.

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'Design-Driven Innovation'-the Powerful Advantage that Comes from Changing the Meaning of a Product

One of the best books of the year is undoubtedly “Design-Driven Innovation: Changing the Rules of Competition by Radically Innovating What Things Mean,” by Roberto Verganti. In it Verganti, a favorite of this blog, attacks one of the central mysteries of innovation–how can a company successfully create a product that is a radical break from the past, and which shows the way to a new future?

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Book Review: The Silver Lining by Scott D. Anthony

The Silver Lining, a new strategy book from innovation guru Scott Anthony at Cambridge-based Innosight, is a valuable playbook for bringing disruptive innovation into the enterprise at a time when many corporations are pulling back on their innovation initiatives.

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Will Radical Transparency Save the Earth?

by: Joel Makower

There's a growing school of thought that unfettered information about the environmental impacts of our world will smoke out the bad guys and help the good guys win.

I wish it were that simple.

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'Elsewhere, U.S.A.' by Dalton Conley = FABULOUS

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'Tribes' Seth Godin's New Book Is off

by: Scott Goodson

Something is happening out there that is making it easier for anyone to lead a popular movement that can influence millions and millions of people to follow you.

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