book review

“Copycats” – A Fresh Look at How Imitation Contributes to Innovation

“We are like dwarves standing on the shoulders of giants,” Bernard of Chartres.

“Good artists borrow, great artists steal,” Picasso, or, more likely, TS Eliot.

You’re “stepping all over Apple’s IP,” Steve Jobs.

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The Invisible Gorilla

Review: The Invisible Gorilla: And Other Ways Our Intuitions Deceive Us, by Christopher Chabris and Daniel Simons

Before reading farther, watch this video if you haven’t already seen it:

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Spent: Sex, Evolution, and Consumer Behavior

Book Review: Spent: Sex, Evolution, and Consumer Behavior by Geoffrey Miller

“Marketing is not just one of the most important ideas in business. It has become the dominant force in human culture.” This is how evolutionary psychologist Geoffrey Miller leads into an early chapter on the importance of marketing.

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Innovation Lessons from the Great Reset

Ever since the publication of The Rise of the Creative Class in 2002, Richard Florida has been at the forefront of the national debate about the role of the creative class -- writers and artists as well as white-collar knowledge workers -- in urban revitalization, regional economic development and the future of our cities. If you're living or working in a city that has created a district that resembles New York City's SoHo or TriBeCa (loft living, lots of creative types, cafes and funky shops), you can thank Richard Florida.

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Shopper Marketing

Book Review: Shopper Marketing – How to Increase Purchase Decisions at the Point of Sale, Edited by Markus Stahlberg and Ville Maila

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The Brain That Changes Itself

Book Review: The Brain That Changes Itself: Stories of Personal Triumph from the Frontiers of Brain Science by Norman Doidge

For centuries, the human brain was considered largely immutable after childhood. We were told that we had all the brain cells we’d ever get by the time we were adolescents.

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Scott Berkun Spells out the Myths of Innovation

(important notice: this post is the original and unabridged version of a post written for Bnet, to which I am a regular contributor)

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The Luxury Strategy

Book Review – The Luxury Strategy: Break the Rules of Marketing to Build Luxury Brands by J. N. Kapferer and V. Bastien

Neuromarketing and luxury brands go together. After all, to a large measure luxury is a psychological construct – is a $600 purse ten times better than one that costs $60. Indeed, without brand labels, could the average person even distinguish them? It’s not surprising that early adopters of neuromarketing include luxury brands like BMW.

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University of Death by Sean McManus: A Review

There's a pivotal scene in University of Death where the muso-technology geek at the heart of the story struggles to persuade the venal record industry boss to buy-in to a groundbreaking new scheme that will change the industry forever. To accomplish this, the geek plays the boss a new composition, which has been engineered to embody the latter's favourite musical tropes — to push his buttons, if you will.

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You Are What You Choose

Book Review: You Are What You Choose – The Habits of Mind that REALLY Determine How We Make Decisions, by Scott de Marchi and James T. Hamilton

Based on the title and cover art, which shows a head stuffed with objects, I anticipated that You Are What You Choose would be chock full of decision-making insights based on neuroscience and behavioral research. Instead, de Marchi and Hamilton mostly talk about their TRAITS system for categorizing individuals and then predicting subsequent behavior.

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