book review

Best Books of the Year 2011

It has been a spectacular year for books about mistakes and learning from them. Here’s the list of must-haves:

1. Brilliant Mistakes, Paul Schoemaker. Five years after publishing a terrific HBR article on the subject, Schoemaker celebrates mistakes as, in Joyce’s words, “portals of discovery,” a way of navigating through a largely unpredictable world.

Continue Reading

The Branded Mind by Erik du Plessis

Book Review – The Branded Mind: What Neuroscience Really Tells Us about the Puzzle of the Brain and the Brand by Erik du Plessis.

If you are tired of pop psychology and fluffy neuro-books, then The Branded Mind by Erik du Plessis is for you. This is a book with voluminous research and serious thinking about how brands embed themselves in our brains.

Continue Reading

The Dark Side of the Adjectives

Want your content to go viral, or at least get shared? Then don’t overdo the adjectives. That’s one of the interesting findings Dan Zarrella shares in his book, Zarrella’s Hierarchy of Contagiousness.

Continue Reading

Brandwashed by Martin Lindstrom

Book Review: Brandwashed: Tricks Companies Use to Manipulate Our Minds and Persuade Us to Buy by Martin Lindstrom

Like a surgeon exposing the nasty underbelly of medical malpractice, Martin Lindstrom, branding expert and author of the neuromarketing book Buyology, takes a decidedly consumerist point of view in showing how brands influence and sometimes even control our lives.

Continue Reading

Brain Bugs by Dean Buonomano

Book Review: Brain Bugs: How the Brain’s Flaws Shape Our Lives by Dean Buonomano

If I had a dollar for every recent book about how weird the human brain is and how its irrational behavior manifests itself, I wouldn’t be a millionaire, but I could buy a nice lunch somewhere.

Continue Reading

The Rivalry in Your Customer’s Brain

Simplistic explanations of consumer behavior abound. Push this button, trigger that emotion, pitch to a particular need, and people will buy. The decision making process is much more complex, of course. In Incognito: The Secret Lives of the Brain, David Eagleman includes a chapter that aptly sums up the ongoing conflict in our brains with its title: A Team of Rivals.

Continue Reading

RSS Incognito by David Eagleman

Book Review: Incognito: The Secret Lives of the Brain by David Eagleman

Incognito is a look inside our heads: Eagleman, a neuroscientist at Baylor College of Medicine, looks at various aspects of how our brains work and how those functions manifest themselves in our behavior.

Continue Reading

Look at More Stuff

I just read Andy Stefanovich‘s book, Look at More Stuff:  A Proven Approach to Innovation, Growth, and Change, and had to share some of the best bits with you:

Continue Reading

Nudge by Thaler and Sunstein

Book Review: Nudge: Improving Decisions About Health, Wealth, and Happiness by Richard H. Thaler and Cass R. Sunstein

Nudge is all about choice architecture, a discipline which structures choices in a way that produces the most beneficial outcome. I don’t have to tell Neuromarketing readers that humans often behave in conflict with the traditional economist’s view of rational decision-making. Thaler and Sunstein not only provide plenty of evidence of irrationality, but they show how to avoid some of the problems it causes.

Continue Reading

Apologies Really DO Work

Have you ever annoyed a potential customer, or made her angry? Before you decide to ignore the faux pas and press forward with the pitch, or write her off and move on to greener pastures, try this simple technique: say, “I’m sorry”. That’s likely instinctive behavior for many of us, but at times it may seem easier to call no further attention to your words or action that aggravated the prospect.

Continue Reading
Subscribe to RSS - book review