book review

Do You Suffer From Funnel Vision?

They say if you have a hammer, everything looks like a nail. One of the favorite tools of marketers, the sales funnel, may produce the same kind of myopia, according to Unmarketing’s Scott Stratten.

Continue Reading

Peter Thiel’s 4 Rules for Creating a Great Business

In Silicon Valley, the PayPal Mafia reigns supreme. So much so that it is hard to think of any successful technology startup in the last ten years—from Facebookand LinkedIn to YouTube and Yelp—that hasn’t been touched by it in some way.

Continue Reading

Hooked by Nir Eyal

Book Review: Hooked: A Guide to Building Habit-Forming Products by Nir Eyal and Ryan Hoover

Were you surprised when Facebook acquired Instagram for $1 billion? Stunned by their $19 billion Whatapp deal? Both of these companies were young and had questionable revenue streams. What they did have, in each case, were stunningly large numbers of frequent users.

Continue Reading

Pitch Anything by Oren Klaff

Book Review: Pitch Anything: An Innovative Method for Presenting, Persuading, and Winning the Deal by Oren Klaff

Continue Reading

Drunk Tank Pink by Adam Alter

In Drunk Tank Pink, Author Adam Alter uses his own research and that of others to show how we are all influenced by factors we aren’t aware of or don’t acknowledge as important.

Continue Reading

The 12 Essentials of the Customer Experience

As some of you may know if you've perused my site (or just clicked on the SoCal CXPA tab above), I am a team lead for the CXPA SoCal Local Networking Events. This means that my two cohorts (Jen Maldonado and Kim Proctor) and I organize local events every quarter to bring together SoCal customer experience professionals. The format for these events is networking, speaker, roundtable discussions, and wrap-up.

Continue Reading

Unconscious Branding by Douglas Van Praet

Book Review: Unconscious Branding: How Neuroscience Can Empower (and Inspire) Marketing by Douglas Van Praet.

“The fact of the matter is anyone can do neuromarketing without ever scanning a single brain.”

Continue Reading

Why Business is Different Now

Book Review: The End of Business As Usual: Rewire the Way You Work to Succeed in the Consumer Revolution by Brian Solis

People toss around the terms “thought leader” and “social media expert” lightly these days, but Brian Solis is one of the few people who actually lives up to those names. In The End of Business as Usual, Solis shows how the widespread use of social media is fundamentally changing the business environment.

Continue Reading

We All Lie and Cheat, but Not Much

Book Review: The Honest Truth About Dishonesty: How We Lie to Everyone – Especially Ourselves by Dan Ariely

Having demolished the belief that most people are rational in his last two books, Duke researcher Dan Ariely puts to death the concept that “most people are honest” in his newest book, The Honest Truth About Dishonesty: How We Lie to Everyone – Especially Ourselves. Most of us think of ourselves as honest, and unlikely to cheat, steal, or lie. In fact, just about all of us are subject to these failings, according to the experimental data Ariely has amassed.

Continue Reading

From Values to Action

When a B-school professor starts a talk by saying he doesn’t have answers, only opinions, that’s certain to raise a few eyebrows.

But then, Harry Kraemer is not your average B-school prof — and his approach isn’t standard B-school proclamations from on high nor are his teachings your average B-school material.

Continue Reading
Subscribe to RSS - book review