The Question of 'Market Focused' and 'Strategic Extension into Adjacencies'

by: Idris Mootee

In a recent journal article “How to create market-focused product winners” by Roger More (a marketing prof at the Richard Ivey School of Business), he talked about why companies fail due to lack of market-focus. Prof More has a unique and entertaining style of delivering which is hard to find, he has been teaching marketing for decades at Ivey. Him and I often have very opposite views on many aspects of marketing. I did enjoy his classes.

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BMW Mockumentary: Walking the Line, or Much Ado About Nothing?

by: Josh Hawkins

Has BMW gone too far with a recent viral market stunt to promote the BMW 1 Series?

Despite a chilly response from the Word of Mouth Marketing Association (WOMA), the campaign has succeeded on several fronts: positive coverage in the auto biz trade press, blogosphere chatter, viral distribution among a younger demographic.

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Serious Games Taking The Pulse Of Augmented Reality

by: Eliane Alhadeff

Best AR demos poised to revolutionize video games

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Rent A Mini

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H2, Oh? The Electric Car May Yet Be Fueled by Hydrogen

by: Joel Makower

It's been a pretty tough week in Detroit, with the major auto companies reeling from layoffs and setbacks. On Saturday, two front-page stories captured the mood.

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How BMW Turns Art into Profit

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Brains and BMW

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BMW Releases Audio Books

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