I'm not sure what else to say except get the heck out of your RSS feed and watch this video. Or for your convenience, you can go here, where there is a blog dedicated to "The Break Up" between traditional advertising and the consumer. It's also funny as heck. Please watch, you'll be glad you did.
The headline of this post is borrowed from my good friend Mike Wagner who I felt captured the significance of the business blogging event also known as SOBCon 07. Here's the presentation I gave which can be downloaded from Slideshare.
Blogging is clearly one of the major trends in music, media and entertainment. It makes complete sense for the major labels to use the process in a creative way to encourage, discover and communicate with new artists.
Putting People First blog just posted about a survey that strategy consultancy McKinsey just conducted with executives about web 2.0 technologies and found significant interest and support, but they still shy away from blogs: