blogging

The 4 C's of Blogging

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Code Of Ethics For Blogger Outreach Programs

by: Karl Long

In the last couple of years the idea of reaching out to bloggers as a PR/Marketing tactic has started to become a mainstay for companies looking to engage early adopters and technology leaders. I’ve personally been amazed at the sophistication and scale of programs that I have been privy to.

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What's Wrong with what Mary Digby did

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Evangelism, Transparency, and Integrity in the blogosphere

by: Karl Long

I was just reading a post on Scoblizer where Robert is talking about the iPhone price drop and in the middle of the post I came across this statement:

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Repurposing the Corporate Blog to Reach Green Influentials

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Technorati - Why Crossing The Chasm Is Not Always a Good Idea

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Blogger Against Ad Blocking

by: Ilya Vedrashko

In this blog's spirit of bridging the gap between geekdom and advertising, witness the plight of a guy who decided he'd had enough of Firefox ad-blocking add-on users ripping ads off his blog and blocked access for anyone using the browser.

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Pig-in-a-blog for Rexona

By: Marina Natanova

rexonaThe Russian blogosphere (ca. 2 million journals) is going crazy about the recent Rexona ad campaign. A new TV ad (click here to see video) together with a promo-site announced that Russian women... er... were less attentive to themselves than Polish or German ladies.

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Measuring Green Blogging Influence

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Repurposing the Corporate Blog to Reach Green Influentials

by: David Wigder

These days corporate marketers are launching blogs at a record pace.  According to Jupiter Research, nearly 40% of corporate marketers are planning to launch a corporate blog within the next 12 months.  Yet, consumers do not share the same enthusiasm for these blogs as corporations do: only 3% of consumers have used them to conduct product research.

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