blogging

by: Mark Rogers

by: Mark Rogers

To coincide with Les Blogs Market Sentinel are publishing a white paper in association with Onalytica and immediate future. 

by: Mark Rogers

A client, reviewing some of the sentiment scores on the net approval work we have been doing for them recently asked: “why are these people so negative? We don’t get these scores from our off-line net promoters work.”

The client was identifying a pattern we see quite regularly. Online commentary is more negative than off-line. Why? There is no systematic answer to this question, but if you were to attempt an answer you would divide it into three sections:

by: Mark Rogers

Two new UK business blogs launched this week, one for Honda and one for Guinness. The context of course is about building brand, but the two blogs are very different in style and content.

by: Mark Rogers

Julian Smith of Jupiter Research highlights the increasing influence of blogs in a piece for the BBC website in the context of the WeMedia forum. He mentions Market Sentinel’s Dell case study as an example of evidence showing that bloggers can be influential.

by: Yann Gourvennec

The do’s and don’ts of Internet Blog writing

by: Yann Gourvennec

by: Yann Gourvennec

by: Nancy Baym

Sweden’s Hybris is an exemplary internet-savvy record label. The other day, on their blog, they reported on a seminar they held in Stockholm along with also-exemplary label Songs I Wish I Had Written, to discuss the future of music:

by: David Jennings