blogging

'Search is Brand' as a Blogging Case Study

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Measuring Blogging Influence

by: Mark Rogers

To coincide with Les Blogs Market Sentinel are publishing a white paper in association with Onalytica and immediate future

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Why Is Consumer-generated Commentary So Negative?

by: Mark Rogers

A client, reviewing some of the sentiment scores on the net approval work we have been doing for them recently asked: “why are these people so negative? We don’t get these scores from our off-line net promoters work.”

The client was identifying a pattern we see quite regularly. Online commentary is more negative than off-line. Why? There is no systematic answer to this question, but if you were to attempt an answer you would divide it into three sections:

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Drinking and Driving: the Blogs

by: Mark Rogers

Two new UK business blogs launched this week, one for Honda and one for Guinness. The context of course is about building brand, but the two blogs are very different in style and content.

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BBC Report on Increasing Influence of Blogs

by: Mark Rogers

Julian Smith of Jupiter Research highlights the increasing influence of blogs in a piece for the BBC website in the context of the WeMedia forum. He mentions Market Sentinel’s Dell case study as an example of evidence showing that bloggers can be influential.

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Golden Rules for Corporate Blogging: Do's and Don'ts (3/3)

by: Yann Gourvennec

The do’s and don’ts of Internet Blog writing

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Golden Rules for Corporate Blogging: Preliminary Questions (2/3)

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Golden Rules for Corporate Blogging: Introduction (1/3)

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The Trap of the Filesharing Debate

by: Nancy Baym

Sweden’s Hybris is an exemplary internet-savvy record label. The other day, on their blog, they reported on a seminar they held in Stockholm along with also-exemplary label Songs I Wish I Had Written, to discuss the future of music:

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On Slow Blogging

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