blogging

The Celebrity Blogger as Brand Ambassador

by: Iqbal Mohammed

In a recent blog post, Brants raises an interesting question : How should a celebrity endorser who also blogs react in a crisis afflicting the brand? Should he be true to his brand or to the spirit of blogging?

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What Blogging Does to Planners

by: Iqbal Mohammed

Why do planners blog? Though this question keeps cropping up in various posts all over, this particular post at Diablogue made me sit up and really wonder.

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Blogging, Return and Agile Business

by: Sigurd Rinde

Just have to add a snippet as "everybody" (latest is Dennis and James) discuss the ROI of blogging.

Agree heartily guys, and using my own experience it boils down to... cannot do without it.

Out-of-pocket investment is par with a good lunch, one lunch, then some time goes into it.

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Is This the End of Press Release? SEC Provides Latest Guidence for Corporate Disclosure through Social Media

by: Idris Mootee

I am not a fan of press release. 99% of press releases issued everyday are junk and there are just too much noises out there. But companies need to use this to distribute important news about their companies.

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A Penny for Your Brain Fodder

by: danah boyd

My blog is boring these days. Most of my writing energy is being spent on my dissertation. And I promise, none of you want to hear details of how I fine-tune my methodology chapter. I can't even keep you entertained with outrageous tales of sordid trysts because, well, there aren't any. Hell, I barely leave the house.

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The Rise and Rise of Blogs

by: Gary Hayes

A fabulous, clear page from David Sifry on the growth of the blogosphere as at April 2006. His exec summary:

In summary:

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Social Media Beginners: Lesson 2 - Know Your Blogs from Your Networks

by: Matt Rhodes

The biggest question that I hear from people who are new to the use of social media is what the tools are that they can use and when should they use them. Today’s lesson starts to look at these and in particular will look at four types of tool, which get increasingly more complex: blogs, forums, social networks and online communities.

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Business Week Thinks beyond Blogs

by: Matt Rhodes

Three years ago, Business Week published a cover story predicting that blogs would change your business. This week they have followed-up with a piece showing how quickly and how far things have moved since then: Beyond Blogs.

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Social Media Metrics

by: Matt Rhodes

Next week I’m speaking at the SocialMediaInfluence conference in London on Measuring Influence and Audience online. It’s a tricky subject and looking around today I have been unable to find any examples of an approach which has been successfully and repeatedly applied.

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How to Monitor Blogs: It's about Knowing the Questions You Want Answered

by: Mark Rogers

When we first speak with a brand manager or a PR person they normally ask us these questions:

“What are people saying about my brand in blogs?”

“Can you help me monitor that?”

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