blogging

Sucking Up

by: Jennifer Rice

Guy Kawasaki thinks that sucking up to bloggers is a great idea. Om Malik and Michael Arrington disagree.

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Mouthing Off

by: Joseph Mann

According to research from GfK NOP, while 67% of U.S. consumers in 1977 called Word-of-Mouth (WOM) one of the best sources for new product information, that number exploded to 92% in 2005.1

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How to Suck Up to a Blogger

by: Guy Kawasaki

Blogging has flipped traditional PR on its head. It used to be that ink begat buzz. Life was simple then: you sucked up to the Wall Street Journal, one of its reporters wrote about your product, and the buzz began.

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Bradley Horowitz is Blogging!

by: danah boyd

Bradley Horowitz (one of my bosses over at Yahoo!) has the most interesting things to say about the emergence of social technologies. Because we felt as though he should share this brilliance, Jeremy and i have been on his case to blog for quite some time. Now he's gone and done it! Yay!!

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My Friendster Publications

by: danah boyd

Various folks have been asking me about my Friendster publications and i thought i'd do a simple round-up for anyone who is trying to learn about Friendster.

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'You Can't Blog This'

by: danah boyd

So, i've gotten used to friends telling me that i can't blog something. And teachers.

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Mainstream-ification and Podcasting

by: danah boyd

This week, i went to Duke to participate in the Podcasting Symposium. It was a great opportunity to talk to folks dealing with podcasting from different roles - podcasters, lawyers, scholars, businesspeople, etc. I participated on the Identity and Performance panel; here's a synopsis of what i said.

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WOMMA's Word of Mouth vs. Advertising

by: David Polinchock

The Word of Mouth Marketing Association is hosting a debate during the upcoming Advertising Week 2005 in New York in late September. As part of their upfront promotion and to really encourage discussion, they have launched a blog to debate traditional vs. WOM marketing and to get input from people with opinions:

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The Biases of Links

by: danah boyd

I have a hard time respecting anyone who believes that science or technology is neutral. Unfortunately, even when people consciously know that they are not, they give credence to the biased outputs without questioning the underlying assumptions. This is why i'm an academic - nothing gives me greater joy than to think about what biases go into the creation of a particular system.

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Multiloguing

by: Jennifer Rice

So if a monologue is one person talking, and dialogue is two people talking, what's a multilogue?

I've been thinking about the societal and psychological reasons for the emergence of blogs, wikis and the like. Markets are conversations, etc etc. Everyone's talking about blogs, but there's not really a word to describe the purpose. So I made one up.

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