A New Song for Blockbuster

A year and a half ago, I wrote “Don’t Stop Retailin’, Blockbuster,” an encouraging post to the then-struggling video rental chain. Blockbuster had just hired a new advertising agency and CEO Jim Keyes was mapping out his digital media-heavy plan for re-invigorating the business. I offered a different perspective saying, “While Blockbuster’s Keyes may want to evolve the business from a video-rental chain to a full-service media delivery company, I would recommend he put more focus on reinvigorating Blockbuster as a retail brand” — and I offered three suggestions for doing so.

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The Last Time

With Blockbuster's deft PR manipulation of the Wall Street Journal to write about its "remake" on the same morning it announced the continued collapse of its business yesterday, I also feel compelled to write about the company. This will be the last time I do so.

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