New Scientist is celebrating its 50th anniversary with a special compilation of forecasts for the next 50 years gathered from the leading scientists. Among the most directly relevant to advertising is this one from Elizabeth Loftus:
There’s some encouraging news for polylactic acid, the promising but beleaguered corn-based polymer intended to replace conventional petroleum-based plastics and help usher in a new era of biobased products.
An american woman recruited the biotech company Genetic Savings and Clone to clone her dead cat. The cat - which is said to be the first pet clone to be sold in the United States - was created using DNA taken from the Texas woman’s original pet, reports the Scotsman.