big idea

What I Learned from Steve Jobs

Many people have explained what one can learn from Steve Jobs. But few, if any, of these people have been inside the tent and experienced first hand what it was like to work with him. I don’t want any lessons to be lost or forgotten, so here is my list of the top twelve lessons that I learned from Steve Jobs.


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Is Your Big Idea Worth Spreading?

It's no longer enough just to have a Big Idea. Now you need to have a Big Idea about how to spread that Big Idea. At this week's TED Conference in California -- the globally-anticipated event with the tagline "Ideas Worth Spreading" -- TED organizers announced the winners of the inaugural Ads Worth Spreading Challenge.
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The Eureka Myth

Innovation is an oft-used but oft-misunderstood word. Legendary journalist, editor and author Sir Harold Evans gave a lecture at the RSA a few days ago on the 'spirit' of innovation - what makes for successful innovation and what we can learn from some of the great innovators - the inventors and the entrepreneurs who took risks, were often met with disdain, but who originated transformational technologies, products and services. He talked about the myth of the lone inventor. The trouble with the 'Eureka Myth', as he calls it, is that it

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When Innovating, Seek Out More, and More Varied, Ideas

I’ve been reading the book “Innovation Tournaments” by Christian Terwiesch and Karl Ulrich of the Wharton School. The book sets out a methodology (the “tournament” of the title) for companies to generate and systematically winnow down innovation ideas to eliminate all but the most exceptional opportunities.

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Want to Hear One of the Most Innovative Ideas that I've Come Across in 10 Years?

by: Idris Mootee

Here's a photo of us with our Fengshui consultant Paul Ng, he was working with our interior designer to maximize positive energy flow in our creative space. His analsyis was this new place is perfect for innovation. Nice to hear that since we've just signed a 5 year lease. A little bit of optimization work is needed, a waterfall or any other water scene on one of the walls on the East side of your office. This is more of standard practice. You can do that if you have a compass.

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Marketing's Wheel of Misfortune

by: David Armano

One of the ways I have "monetized" this blog and other efforts in the social space has been the privilege of  getting out and speaking to folks in the marketing field from a variety of perspectives.

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