big data

3 Areas Marketers Must Focus on in the Age of the Connected Customer

I originally published today’s post for Oracle CX. It appeared on their site on March 20, 2019.

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Stop Talking about Digital Transformation


I mean, what????

Seriously? Just last year two of my seven posts (yeah, didn’t do that well writing in my blog last year – but been working to remedy that by posting links to my other writings around the world – but I digress) were about digital transformation.

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Transforming the Customer Experience with Big Data

I originally wrote today's post for Intradiem. It appeared on their blog on March 17, 2014.

What is big data? and how is it used to deliver a great customer experience?

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Are You Using Data To Analyze the Past or To Create a New Future?

In Nate Silver’s Five Thirty Eight manifesto, he argues that the plural of anecdote is data. It is through compiling and analyzing observations that we transform ordinary experiences into scientific conclusions.

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Big Data, Trust and ‘You as The Product’

If you’re not paying for it, you’re the product. Most people know this. The basis of the business model is that your personal data is mined and shared with all kinds of companies that can use this data for their benefit. Mostly this data is used to sell advertising space or intelligence to improve advertising efficiency.

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5 Things Managers Should Know About the Big Data Economy

At the beginning of the 20th century, most people lived as if it were the middle ages. Almost half of the US population was employed in agriculture. Life expectancy was less than 50 years. Indoor plumbing was rare, as was telephone use. There were very few cars and no airplanes.

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BigDataDoofus Hunting

In my personal life, I’m not a hunter, but I have nothing against them. As long as you’re not the Vice President of the United States, and not shooting your friends on hunting trips, I don’t care what you do.

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Why Most Marketers Will Fail in the Era of Big Data

Galileo once said that “All truths are easy to understand once they are discovered; the point is to discover them.”Great marketers uncover those obvious, but unexpected truths to win consumers hearts and sell products.

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How Big Data Can Create Real Business Value

Most people in the tech world know the hype cycle all too well. A new technology enters the marketplace amid great expectations. Inevitably, disappointment sets in and a retrenchment period begins, practice and process catch up to expectations and new value is unleashed.

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Big-Data’s Diminishing Returns

I continue to be a skeptic when it comes to the Big Data-version in which marketers get to scrape all data they can get their hands on to improve their ability to target prospects and Customers with so-called ‘personalized’ offers.
I’m a skeptic about this since I believe it is an approach that ultimately suffers from the law of diminishing returns, and at an increasingly high speed.
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